Like many collegians, Nadya Khoja wondered how she would make money after graduation. Her degree was in theater. And no one was hiring.
Worse, she had little interest in acting. Her passion was creating a movement from the ground-up.
But it was through this passion that Nadya found her calling in the world of digital marketing.
What’s more impressive is how Nadya multiplied Venngage’s revenue by 400% by using her company’s tool and teaming up with influencers.
Listen in how Nadya performed this act of bravery in this episode of the 80/20 of Growth:
Jason’s Interview Notes With Nadya Khoja
One other marketing team used this tactic to build 2K links/month!!!
What have you found to be effective in using infographics as a marketing tool?
Initially, Nadya made a bunch of tests to see what would work. One test they tried was doing guest-o-graphics.
- Start by understanding basic SEO (see “The Quintessential Basics of Rapid SEO Growth” with Dan Shure).
- Look for influencers who wrote on your topic in Google.
- Reach out to them, and ask to create an infographic for them.
What did you do to find the influencers, reach out to them, and begin to scale this success?
Nadya started this process without knowing anyone in her space.
- Began by reading marketing blogs, joined Inbound, and other sites.
- Used Google Scraper and Moz to find recent mentions of using infographics and targetted sites with a domain authority above 40.
- Send an email saying something like, “Hey, would you like a free infographic? If so, is there an article you think would be good to become an infographic?”
- This was challenging to scale. So they pivoted to finding a topic people talked about and creating one infographic for all of them.
How do you transform an article into an infographic?
- Nadya asks the influencer to give her an outline, with the exact copy that is necessary.
- Start by looking at headers of an article and pull out the main idea.
- Look at a chunk of text and highlight the main points.
- Condense again until you have one main line of text.
- Consider infographic layout (see: “Layout Cheat Sheet: Making the Best Out of Visual Arrangement”)
- Let designer take care of the rest :).
Example of infographic done for Buffer: How to Create a Social Media Marketing Strategy From Scratch.
What were the biggest wastes of time doing infographic marketing?
- Biggest time waster was the back-and-forth between us and the influencer
- Spending too much time on smaller websites.
- Not using the infographic after we created it.
Instead, we do one idea and pitch it to a bunch of different people:
“I notice you blog about ‘X.’ Would you like a free custom infographic? This is an infographic I thought would be a good fit for your blog.”
Why use an infographic tool like Venngage vs. using something else or doing by hand?
- You don’t need to have top-notch design skills. The tool lays everything out for you.
- When people want to make changes, with Venngage, you can make changes after it is live. (Note: This helped me when I created an infographic on influencer marketing for Sumo. Lee Odden’s name was spelled wrong, which I missed when live. With Venngage, we were able to go in and make the changes, even though live).
- What might take 3-4 hours on Photoshop takes about 20-30 minutes on Venngage.
What other tools do you use to be proficient at infographic marketing?
- Sujan Patel’s Connector tool (now Mailshake) – Help’s with email outreach and follow-up automatically.
- Ahref’s – Find people who link to a certain article, then offer a better alternative with specific content they’ve created + an infographic.
- Buzzsumo – Content research to see relevant content people are talking about.
Naturally also Google and Venngage :).
What do you believe true to marketing that most do not?
People think creating infographic is really time consuming. Like any growth tactic, you can systematize it. A lot of systematizing comes from doing the process a lot and testing the process.
If you don’t have the time, you can find graphic designers on Fiverr or Upwork who can do the work for you. And by using a tool like Venngage, it will make things easier for them to create a well-designed tool.
Marketing is not just about functionality, but also design. Consider Apple – it makes it’s users look cool for using it.