Hey, I’m Jason.
In 2017, content marketing became a $200 billion industry. And it’s predicted to cross the $300 billion mark in 2019.
The problem is, most of the advice on growing with content marketing is for SaaS startups, not e-commerce. So I decided to share my journey growing an eCommerce blog from 0 to 50,000 visitors/month.
Here’s my process:
- I start by creating a content strategy, which I estimate would bring in $118,000 in revenue year one, and $708,000 in year two.
- Next, I need to start writing content optimized for SEO because traffic from Google will bring in most of my traffic, most likely in month six. Then, I do a little SEO math, and I’m off to the races.
- After writing the content, I needed an effective content promotion strategy to blitzkrieg growth. This process allows me to test different traffic tactics to find what works, and cut what doesn’t.
If you enjoy my content, you should definitely join my bi-weekly newsletter by subscribing below. It’s one email every two weeks with new articles, ideas, and lessons I learn along the way.
If you are looking for more of my articles, here’s the blog archive.
I also write about influencer marketing, which you can find everything I’ve written about how to connect with influencers here. If you are looking for more tactics, check out my mini-series on the 80-20 of growth. Here, I interview leading marketers and what they are doing to get more growth.